Chief Marketing Officer at SpectorSoft
Marketing and Advertising | West Palm Beach, Florida Area, US
Rob Williams joined SpectorSoft as Chief Marketing Officer in November 2013 to grow the revenue potential and awareness of this 15 year old brand. He is charged with building a results-driven marketing organization and architecting a cohesive brand strategy to deliver measurable results in both the corporate and consumer markets served.
With over 20 years of experience in the branding, marketing and advertising, Rob previously held the position of VP, Global Brand Development at Kaseya to lead the overall brand and creative direction, inbound and consumer marketing efforts, social strategy and evolution of the product UI and user experience. His tenure culminated with the acquisition of Kaseya by the private equity firm, Insight Venture Partners.
Prior to that, Rob was VP, Sales & Marketing, Business Development for Software FX, Inc., a data visualization component software maker for application developers. During his tenure there, he also worked in the same capacity for spinoff start-ups AireWeb, a mobile application development solution, and PowerGadgets, a data visualization widgets tool leveraging Microsoft Windows PowerShell.
Prior to Software FX, he was the Creative Director of Green Advertising, a division of Pace Communications based in New York and part of the WPP Group (NASDAQ: WPPGY) of companies.
Rob started his career with his own design agency, KROW, Inc. before joining the catalog division of Mark Group brands (Boston Proper, Charles Keath, and Mark, Fore & Strike), a multi-channel retailer specializing in women’s fashion/apparel, accessories and home furnishings. He earned his Bachelor of Fine Arts degree from Ringling College of Art + Design in Sarasota, Florida.